"Ads often use veiled insults to sell their product. Shame the target into defensively protecting himself or herself into not being a target of shame anymore - by buying the advertised product, of course.
The male response is supposed to be, "What are you talking about? I'm not a pig. Why, I'm not like those pigs at all! Me, I'm the handsome guy! That's why I get to hump the beautiful lady! Why, I wear condoms all the time!"
Ads always objectify their targets. Here, we see men being objectified. Hell, the woman in the ad is an object as well.
Arguing over whether this is misandry OR misogyny is very silly. It's both more and less of both of these. This is what happens when we objectify groups of people to sell products.
posted by Sticherbeast at 3:03 PM on March 4 [16 favorites +] [!]"