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What, besides the content of the link, do you consider when posting?
It feels like the internet has changed from a time when some friend might IM you a link to cat-scan.com and you'd think 'I have no idea how these people got their cats wedged in their scanners or why' and post a link to that site to Metafilter. With social media and content aggregators and embeds, the same basic content can appear in a whole lot of different contexts -- you might see it on Facebook's sidebar, or BuzzFeed or Bored Panda or all of the above. So which one do you link to? How much does context matter when the post is supposed to be about the content? [more inside]
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