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How does ad filtering affect Metafilter's bottom line?

Like many of us, I've got AdBlock installed in Mozilla/Firefox. I've gathered from reading threads that Google textads appear in a number of threads, often with hilarious results. However, I don't see these ads because I've got the iframe or whatever filtered out.

Does filtering the ads affect the pageviews or whatever mechanism is used to pay Matt? If so, I'll happily unblock the ads to keep Metafilter solvent. If not, I'm just as happy to skip them.
posted by stet on Sep 24, 2004 - 17 comments

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