I'm fairly certain that Matt has to approve posts in the Projects section, so I'm unsure of how this post made the cut. The user has only one other contribution from earlier today and it's related to the site he's pushing.
I believe this AxMe is shilling for her business.
MetaShillter: there's never been a deficit of accusations regarding the use of MeFi to push product. Many legitimate Best o' the Web posts contain product-related content. While it's clearly contra-Matt if you profit from a post, where's the fine line?