Online ‘Likes’ Herd Others to Similar Views, Study Finds August 9, 2013 12:57 AM   Subscribe

Researchers during the five-month study randomly altered the ratings of 101,000 comments. Those manipulated to be more positive were about one-third more likely than unaltered comments to receive a positive rating from the next viewer, and 30 percent more likely to achieve a high favorable rating.
http://www.bloomberg.com/news/2013-08-08/online-likes-herd-other-to-similar-views-study-finds.html
posted by Catfry to MetaFilter-Related at 12:57 AM (1 comment total) 2 users marked this as a favorite

Hey, if this is postworthy (and hasn't been posted yet), go ahead and post this on the blue. If there's a Mefi site policy question or concern that you'd like to discuss here, let us know, and maybe we can edit the post to reflect that.
posted by taz (staff) at 1:01 AM on August 9, 2013


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