yesterday, on./ was reading an interesting discussion about a product when someone accused the poster of Viral Marketing, in effect really trying to grab publicity off of ./ while they're covertly under contract to the company they are posting about.
Today, in a very useful MeFi discussion, someone raised the Same Suspicion
Whether Octavius is correct or not, I think there's no reason to doubt that firms are cropping up to harness communities and blogs to plant publicity on the net. On its face, it would likely be far more effective advertising than a pop up or TV commercial... Once the corporate heavyweights catch on, it could get quite excessive and sneaky.
But it could seriously undermine a community since to some extent, we'll all start scrutinizing the motives of any given post and poster.
Could well be the beginning of the end (or at least the end of the beginning) of the innocence for MeFi etal... Any ideas on how to contend with this?
posted by BentPenguin to MetaFilter-Related at 8:33 AM (39 comments total)