Take the New York Times. It’s a corporation and sells a product. The product is audiences. They don’t make money when you buy the newspaper. They are happy to put it on the worldwide web for free. They actually lose money when you buy the newspaper. But the audience is the product. The product is privileged people, just like the people who are writing the newspapers, you know, top-level decision-making people in society. You have to sell a product to a market, and the market is, of course, advertisers (that is, other businesses). Whether it is television or newspapers, or whatever, they are selling audiences. Corporations sell audiences to other corporations.
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The tracing of ideas is a guessing game. We can't tell who first had an idea; we can only tell who first had it influentially, who formulated it in some form, poem or equation or picture, that others could stumble upon with the shock of recognition. The radical ideas that have been changing our attitudes towards our habitat have been around forever.