How did the whole "Metafilter: X" thing get started? June 16, 2011 3:46 PM   Subscribe

How did the whole "Metafilter: X" thing get started?

The first comment at this post about the Arty Bollocks Generator is "Metafilter: Arty Bollocks Generator".

From this post, there are the comments "Metafilter: douched in irony.", "Metafilter: I was hoping at some point that we could talk about epistemology.", "Metafilter: I just have to smugly chime in." All of these quote something that was said a couple comments before.

So when did this get started? It's very recent but I don't think I saw the first one, so I'm curious.
posted by madcaptenor to MetaFilter-Related at 3:46 PM (132 comments total) 2 users marked this as a favorite

Metafilter: It's very recent but I don't think I saw the first one, so I'm curious.

Yeah, like you weren't going to do it.
posted by George_Spiggott at 3:49 PM on June 16, 2011 [8 favorites]


Not new. Old.
posted by It's Raining Florence Henderson at 3:51 PM on June 16, 2011


Hmm. Maybe I just started noticing it recently?
posted by madcaptenor at 3:52 PM on June 16, 2011


Check out the wiki... taglines have been a meme for a long time - before 2004 to be sure.
posted by m@f at 3:52 PM on June 16, 2011


I've seen this joke formulation on other websites and forums, going back quite a few years, so this may be one of those things MetaFilter absorbed that has its roots somewhere in Ancient Internet Lore.
posted by chaff at 3:52 PM on June 16, 2011


certainly not new. don't feel like searching any deeper, but here it is from 2001.
posted by nadawi at 3:53 PM on June 16, 2011


Metafilter: Not new. Old.

(look! I can do it too!)
posted by madcaptenor at 3:54 PM on June 16, 2011 [2 favorites]


It used to be that on the site there were rotating taglines under the "MetaFilter" logo, where it now just says "community weblog." People would humorously suggest new ones from especially pungent prose in the comments. None of these were ever adopted. The joke about the taglines has survived the death of the actual taglines and shows no signs of approaching death.
posted by Electrius at 3:54 PM on June 16, 2011 [13 favorites]


You people are.

so.

slo.

w.

butiamveryfast
posted by It's Raining Florence Henderson at 3:55 PM on June 16, 2011 [1 favorite]


doggone whippersnapper
posted by the mad poster! at 3:57 PM on June 16, 2011


It's been a thing forever. LITERALLY forever.
posted by GuyZero at 3:57 PM on June 16, 2011


Metafilter: the Plastic.com it's OK to like.
posted by Monday, stony Monday at 3:59 PM on June 16, 2011 [4 favorites]


Metafiltet: posted by GuyZero
posted by Brandon Blatcher at 4:00 PM on June 16, 2011


We all had a vote and decided to rebrand; the community weblog thing just wasn't working out.
posted by 2bucksplus at 4:01 PM on June 16, 2011


MetaFilter: shows no signs of approaching death.
posted by never used baby shoes at 4:02 PM on June 16, 2011 [4 favorites]


Hmm. Maybe I just started noticing it recently?

Yup. It's among the oldest of the old Metafilter injokes. It seems to wax and wane a bit but it's one of those things that's always been sort of burbling along, so this is just the Recency Illusion getting its tricky little claws into you.

Here's the most recent previous discussion of them, including fairly up-to-date lists for metafilter and metatalk comments, and another discussion from 2007.
posted by cortex (staff) at 4:03 PM on June 16, 2011 [3 favorites]


MetaFilter: Ancient Internet Lore
posted by Ardiril at 4:07 PM on June 16, 2011 [2 favorites]


Metafilter: community weblog.
posted by The Whelk at 4:09 PM on June 16, 2011 [1 favorite]


Metafilter: Literally forever.
posted by Holy Zarquon's Singing Fish at 4:10 PM on June 16, 2011


MetaFilter: burbling along
posted by It's Raining Florence Henderson at 4:10 PM on June 16, 2011


Metafilter: literally along
posted by The Whelk at 4:13 PM on June 16, 2011


MetaFilter: X
posted by Curious Artificer at 4:15 PM on June 16, 2011 [1 favorite]


MetaFilter: please make it stop
posted by gman at 4:15 PM on June 16, 2011 [2 favorites]


Metafilter: Fresh [+]
posted by Brandon Blatcher at 4:15 PM on June 16, 2011


Metafilter: A directory of wonderful things
posted by 2bucksplus at 4:17 PM on June 16, 2011


Metafilter: The like okay it's plastic.com
posted by The Whelk at 4:18 PM on June 16, 2011 [1 favorite]


Metafilter: Metafilter
posted by jtron at 4:19 PM on June 16, 2011 [7 favorites]


More importantly, WHEN WILL IT END????
posted by Roger Dodger at 4:20 PM on June 16, 2011


I should have known this would unleash a storm of taglines.
posted by madcaptenor at 4:24 PM on June 16, 2011


Metafilter: I should have known this would unleash a storm of taglines.
posted by matlock expressway at 4:26 PM on June 16, 2011 [13 favorites]


Mine was an actual plea.
posted by gman at 4:27 PM on June 16, 2011


This Metafilter, it vibrates?
posted by Ardiril at 4:27 PM on June 16, 2011 [3 favorites]


MetaFilter: WHEN WILL IT END????
posted by It's Raining Florence Henderson at 4:29 PM on June 16, 2011 [2 favorites]


MetaFilter: So sorry, gman, but you know you can't just throw any old thing you want to in there until somebody actually says it!
posted by It's Raining Florence Henderson at 4:31 PM on June 16, 2011


So sorry, gman, but you know you can't just throw any old thing you want to in there until somebody actually says it!
posted by It's Raining Florence Henderson at 4:31 PM on June 16, 2011


Before it rejected its slave name, MetaFilter X was formerly MetaFilter Little.
posted by ignignokt at 4:31 PM on June 16, 2011 [2 favorites]


Backwards flip!
posted by It's Raining Florence Henderson at 4:31 PM on June 16, 2011


... and no creative editing allowed!
posted by Ardiril at 4:32 PM on June 16, 2011


Metafilter: .
posted by babby╩╝); Drop table users; -- at 4:33 PM on June 16, 2011


It's Metafilter: all the way down.
posted by killdevil at 4:33 PM on June 16, 2011


Metafilter: It's Metafilter: all the way down.
posted by MrFTBN at 4:34 PM on June 16, 2011


You have to read threads from later to earlier. Like it's twitter. Or a crab canon.
posted by madcaptenor at 4:34 PM on June 16, 2011 [2 favorites]


MetaFilter: That's where I'm a viking.
posted by Sys Rq at 4:37 PM on June 16, 2011 [4 favorites]


Metafilter: Metafilter: It's Metafilter: all the way down.
posted by roll truck roll at 4:41 PM on June 16, 2011 [1 favorite]


Metafilter: Meta
posted by Specklet at 4:44 PM on June 16, 2011


How did the whole "Metafilter: X" thing get started?

There was already a "MetaFilter" in Canada in the 1970s.
posted by Sys Rq at 4:47 PM on June 16, 2011 [1 favorite]


related - when did Matt stop putting taglines on the logo? I miss them. Did it have anything to do with a professional white background?
posted by tzikeh at 4:49 PM on June 16, 2011


Metafilter: Malkovitch?
posted by The Whelk at 5:03 PM on June 16, 2011 [2 favorites]


Metafilter: Metafiltet
posted by auto-correct at 5:05 PM on June 16, 2011


Back in the day, the front page logo rotated between a few different versions, each with a different tagline.

There was 'The Plastic.com it's OK to like', 'More addictive than crack!' (I think) and at least one or two others I can't recall offhand.

People picked up on that and ran with it. In fact when I made the long dead 9622.net (before I had the faintest clue about design -- I'm a little embarrassed it's still there after all these years -- I can't remember who among the monkeys hosts it) -- I added a thingo where we could add in our own taglines, and it would automatically rotate between them as a kind of homage.
posted by stavrosthewonderchicken at 5:05 PM on June 16, 2011 [1 favorite]


Metafilter Origins: X: Port of Call -- New Orleans.
posted by stavrogin at 5:06 PM on June 16, 2011 [3 favorites]


when did Matt stop putting taglines on the logo?

I suspect it was after a crack team of forensic meme analysts determined conclusively that it was responsible for the demise of plastic.com.
posted by George_Spiggott at 5:06 PM on June 16, 2011


Whoops, I see Electrius already said most of that.
posted by stavrosthewonderchicken at 5:06 PM on June 16, 2011


A few months ago cortex parsed the infodump for tagline comments
posted by auto-correct at 5:07 PM on June 16, 2011


One of them was "it's your web, log it".
posted by stavrogin at 5:08 PM on June 16, 2011


And "we're all in this together".
posted by stavrogin at 5:09 PM on June 16, 2011


It occurs to me that an enterprising scripter could probably pretty easily do some CSS overlay magic to create a script that would, in fact, rotate a random tagline phrase on every pageview.
posted by cortex (staff) at 5:10 PM on June 16, 2011 [2 favorites]


Yes, 'more addictive than crack!' was one and there was also 'you're wrong, no you're wrong!' and 'weblog as conversation'.
posted by dg at 5:11 PM on June 16, 2011


"I never metaweblog i didn't like"
"you're wrong. no you're wrong!"
"self-policing since 1999"

And I can't think of any of the other original ones.
posted by stavrogin at 5:12 PM on June 16, 2011


Needs more MarkovFilter.
posted by It's Raining Florence Henderson at 5:12 PM on June 16, 2011


Metafilter: Needs more MarkovFilter.
posted by The Whelk at 5:18 PM on June 16, 2011


It occurs to me that an enterprising scripter could probably pretty easily do some CSS overlay magic to create a script that would, in fact, rotate a random tagline phrase on every pageview.

The political blog Balloon Juice appears to have such a thing in place.
posted by Trurl at 5:18 PM on June 16, 2011


Needs more MarkovFilter.

Heh. Just yesterday I checked out majcher's genefilter to see if it had somehow magically come back, then thought about building one myself to add to my current list of 11,000 projects on the go, then decided not.
posted by stavrosthewonderchicken at 5:23 PM on June 16, 2011


So when did this get started? It's very recent but I don't think I saw the first one, so I'm curious.

I was responsible for at least one of them, and I'm pretty sure I've seen them on Metafilter as long as I've been reading it.. so around 8 years.

SelectButton does the same thing
posted by Lovecraft In Brooklyn at 5:28 PM on June 16, 2011


Metafilter: investigate..... things.
posted by clavdivs at 5:48 PM on June 16, 2011


The political blog Balloon Juice appears to have such a thing in place.

Ah, to be clear, it's not that it's hard to do a rotating slogan thing in general; I just mean that, given that we're not doing that server-side on mefi, a greasemonkey script or some such could provide it as amusing third-party functionality for anyone who longed for random sloganeering as part of their modern mefi experience.
posted by cortex (staff) at 5:54 PM on June 16, 2011


Metafilter::retlifateM
posted by cashman at 6:17 PM on June 16, 2011


"self-policing since 1999"

Wow that was a long time ago.
posted by sevenyearlurk at 7:20 PM on June 16, 2011


Metafilter: Metafilter:Metafilter:Metafilter:Metafilter:Metafilter:Metafilter:Metafilter:Metafilter:Metafilter:Metafilter:Metafilter:Metafilter
posted by shakespeherian at 7:28 PM on June 16, 2011 [3 favorites]


I'm a positive feedback junkie and I love favorites almost as much as I love being marked best answer, but nothing makes me feel more joy than when something I say gets taglined.
posted by jacquilynne at 7:30 PM on June 16, 2011 [2 favorites]


Metafilter: I love favorites
posted by stavrogin at 7:33 PM on June 16, 2011


Metafilter: nothing makes me feel more joy than when something I say gets taglined.
posted by stavrosthewonderchicken at 7:34 PM on June 16, 2011


See, that totally worked.
posted by jacquilynne at 7:34 PM on June 16, 2011 [4 favorites]


MetaFilter: that totally worked
posted by It's Raining Florence Henderson at 7:38 PM on June 16, 2011


Metafilter: Paphnuty, thou art avenged!
posted by jtron at 8:08 PM on June 16, 2011


MetaFilter;

ERROR UNEXPECTED ENDLINE DETECTED
PRINTING OVERFLOW BUFFER
MetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilter MetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilter MetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilter MetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilter MetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilter MetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilter MetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilter MetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilter MetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilter MetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilter MetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilter MetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMetaFilterMeettttttttttTTTTTT—

posted by Eideteker at 8:17 PM on June 16, 2011


I was hoping that by Metafilter X it meant we all got costumes & nicknames & special powers.
posted by pointystick at 8:24 PM on June 16, 2011


That's basically true, but only for values of "we all" that don't include you all.
posted by the Cabal at 8:33 PM on June 16, 2011


METAFILTER: REDACTED
posted by The Whelk at 8:35 PM on June 16, 2011 [1 favorite]


Metafilter: there is no "we all"
posted by stavrogin at 8:42 PM on June 16, 2011


Metafilter: So Say We All. There is no we all.
posted by The Whelk at 8:59 PM on June 16, 2011


pointystick: you're thinking of Metafilter Z.
posted by madcaptenor at 9:08 PM on June 16, 2011


No, that's Metafilter Xena: Warrior Princess.
posted by stavrogin at 9:13 PM on June 16, 2011


Thanks to you, eideteker, I just saw the tater in Metafilter.
posted by effluvia at 10:57 PM on June 16, 2011


Metafilter: a crack team of forensic meme analysts
posted by bluedaisy at 12:34 AM on June 17, 2011


Metafilter: costumes & nicknames & special powers
posted by bluedaisy at 12:34 AM on June 17, 2011


My ears have been burning all day.
posted by Meta Filter at 12:51 AM on June 17, 2011


Metafilter: if you love something, set it on fire
posted by stavrogin at 12:53 AM on June 17, 2011 [1 favorite]


Metafilter: it used to be that on the site there were rotating taglines under the "MetaFilter" logo, where it now just says "community weblog."

Wait, this doesn't seem right...
posted by Meatbomb at 3:50 AM on June 17, 2011


Metafilter: Metafiltet
posted by auto-correct


That's exactly what hoppened!
posted by Brandon Blatcher at 4:33 AM on June 17, 2011


MetaFilter: Among the oldest of the old
MetaFilter: It seems to wax and wane a bit
MetaFilter: One of those things that's always been sort of burbling along
MetaFilter: Just the Recency Illusion
MetaFilter: Tricky little claws

stavrosthewonderchicken: " There was 'The Plastic.com it's OK to like', 'More addictive than crack!' (I think) and at least one or two others I can't recall offhand."

That first one was the most confusing, because plastic.com was long dead by the time I was on MetaFilter, so this raise so many questions for me. What was plastic.com? Was it really that much like MetaFilter? Why wasn't it okay to like it? What happened to it? What is FilePile?

That last one is only sort of related.
posted by Plutor at 5:58 AM on June 17, 2011


plastic.com was a sort of community forum thing that was started by some of the folks who had been involved in the seminal satirical proto-blogmag Suck after they decided they were tired of making good things.
posted by cortex (staff) at 6:19 AM on June 17, 2011


Metafilter: Look up at the top of the page.
posted by The 10th Regiment of Foot at 6:32 AM on June 17, 2011


Metafilter Origins: X: Port of Call -- New Orleans, Based on the Novel 'Push' by Sapphire.
posted by Naberius at 6:51 AM on June 17, 2011 [1 favorite]


cortex: "plastic.com was a sort of community forum thing that was started by some of the folks who had been involved in the seminal satirical proto-blogmag Suck after they decided they were tired of making good things."

That doesn't help. What in the hell does that have to do with MetaFilter? It's like saying "The zombo.com it's okay to like". It's a completely different kind of site.
posted by Plutor at 7:05 AM on June 17, 2011


At some point someone will undoubtedly compile another list of these, and I'm going to be deeply embarrassed at how many of them I'm responsible for.

I try to resist, but the siren call of the stupid taglines is just so... compelling.
posted by quin at 7:17 AM on June 17, 2011


Metafilter: ...compelling.
posted by shakespeherian at 7:19 AM on June 17, 2011


Metafilter: The only limit is yourself
posted by The Whelk at 7:23 AM on June 17, 2011


It's just who was around at the time, and also Automatic Media was (for its brief flickering existence before collapsing under its own weight and taking Suck with it) sort of a Big Player, and Plastic was a sort of community forum experiment that unfortunately for AM was not beloved the way Suck was.

Keep in mind as well that ten years ago there wasn't nearly the sort of ubiquity of community websites and community-driven content aggregators that we know now; that sort of thing was basically brand new, and so you didn't really have the fine distinctions between specific style and format and philosophy of community of one site vs. another. You had your choice between, say, Memepool or Metafilter, depending on whether you wanted the links site without comments or the one with. Two sites doing roughly the same sort of thing at a superficial level made them similar, in that small pond, in a way we might not grant quite so easily today when niche communities are everywhere and Metafilter is the curmudgeonly old man on the porch instead of the clever new upstart.

And so, in 2000, scrappy but well-liked blogospheric underdog site Metafilter making a jokey comparison between itself and plastic.com, this actually-funded actually-professional product also in the "let's talk to each other on the internet" bucket, was sort of a natural bit of snark.

It's basically the 2000 version of mefites complaining about reddit and vice versa.
posted by cortex (staff) at 7:33 AM on June 17, 2011


Imagine that inline images were still enabled, and imagine that I just posted "Metafilter: [screencap of this thread to this point]", and now imagine that I FUCKING WIN
posted by penduluum at 7:33 AM on June 17, 2011


I do miss memepool.
posted by penduluum at 7:36 AM on June 17, 2011 [3 favorites]


MetaFilter: Jrun closed the connection.
posted by carsonb at 7:42 AM on June 17, 2011


I miss jrun. We went way back.
posted by dazed_one at 8:02 AM on June 17, 2011


This thread officially makes me feel like a MeFi Oldtimer.
posted by theora55 at 8:16 AM on June 17, 2011




Metafilter: Maybe I just started noticing it recently?
posted by Nabubrush at 9:33 AM on June 17, 2011


Metafilter: Like a tasty portabello.
posted by oddman at 9:46 AM on June 17, 2011


MetaFilter: crack
posted by jessamyn (staff) at 11:14 AM on June 17, 2011


the
posted by yeti at 11:24 AM on June 17, 2011 [1 favorite]


Metafilter: Surely, this...
posted by jquinby at 11:26 AM on June 17, 2011


MetaFilter: Yawn...
posted by y2karl at 11:44 AM on June 17, 2011


Mefi: stopheles.
posted by klue at 1:10 PM on June 17, 2011


Metafilter: Looking for a new car?
posted by Slarty Bartfast at 1:11 PM on June 17, 2011


Mefi: stopheles.

You little devil.
posted by cortex (staff) at 1:11 PM on June 17, 2011


Metafilter: Metafilter: Metafilter: Metafilter: Metafilter: Metafilter:Metafilter:
posted by Splunge at 1:12 PM on June 17, 2011


Mefi: sto, Halicephalobus.
posted by klue at 1:23 PM on June 17, 2011


MetaFilter: The Siren Call of the Stupid Taglines.
posted by Mister_A at 1:23 PM on June 17, 2011


MetaFilter: scrappy but well-liked.
posted by nickmark at 1:34 PM on June 17, 2011


Metafilter: Self policing since 1999 FTFY
posted by perhapses at 1:37 PM on June 17, 2011


M:e:t:a:F:i:l:t:e:r
posted by Eideteker at 1:39 PM on June 17, 2011


In Soviet Russia taglines: Metafilter

This worked a whole lot better in my head.
posted by Fezboy! at 1:46 PM on June 17, 2011 [1 favorite]


In Soviet Russia: Metafilter taglines you
posted by stavrogin at 1:51 PM on June 17, 2011 [1 favorite]


Metafilter: Arguably, this is my fault.
posted by chavenet at 3:49 PM on June 17, 2011


What did that link to Bush (Canadian band) mean?
posted by herbplarfegan at 4:47 PM on June 17, 2011


Sigh. Did you read it?

Back in the nineties, the British post-grunge band Bush was forced to print all of its Canadian releases under the name Bushx, because of the pre-existing (but short-lived and largely unknown) Canadian band called Bush.

It was joke.
posted by Sys Rq at 6:42 PM on June 17, 2011


That Canadian band "Bush"... weren't they really just a full catalog of poorly proofread album copy by Rush?
posted by hippybear at 6:50 PM on June 17, 2011 [2 favorites]


MetaFilter: A Full Catalog of Poorly Proofread Album Copy by Rush.
posted by Mister_A at 8:14 PM on June 17, 2011 [2 favorites]


MetaFilter: Your Favorite Band Sucks
posted by a humble nudibranch at 11:30 PM on June 17, 2011


You people are.

so.

slo.

w.

butiamveryfast


Burma Shave
posted by PeterMcDermott at 4:10 AM on June 18, 2011


This is soo wonderful of you to ask, really!
I was wondering the same thing because over the years
It seemed it would make a nice list
that does not seem to exist
... hoping I find it in this thread ....
posted by will wait 4 tanjents at 10:13 PM on June 18, 2011


oh
posted by will wait 4 tanjents at 10:15 PM on June 18, 2011


Sigh. Did you read it?
...It was joke.

Ah-- I didn't; it seemed like it was a joke that must have hinged on something that you needed to already know about the band, rather than something you needed to read 2 paragraphs to get. I wasn't primed for that type of timing, so when I asked what it meant, I thought I was asking what that thing that you would need to know was.

Please consider this comment for your vote as the 'Most Obscure/Unnecessary Comment' in the yearbook!
posted by herbplarfegan at 1:54 PM on June 20, 2011


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