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For hundreds of years, man has yearned to X. In the next 10-15 years, that dream may become a reality thanks to Joe Schmo's Amazing Discovery.Write one of those but don't go on to write the paragraphs that usually follow:
Joe Schmo squints as he looks around the restaurant, as though looking into a future I can't see. The tall slender scientist is soft-spoken but passionate blah blah blah blue jeans blah blahInstead, make some of the keywords in your blurb links to related material. Basically, you want the teaser to tease (like an airline magazine) but you also want the teaser to end up delivering (unlike an airline magazine).
posted by smackfu at 7:15 AM on September 28