Online Journalism Review on microads December 14, 2001 10:14 AM   Subscribe

Online Journalism Review on microads, scroll down for MeFi and Haughey quotes. Great CTR on Mefi apparently.
posted by th3ph17 to MetaFilter-Related at 10:14 AM (8 comments total)

that word needs to be hyphenated: micro-ads. I read it as "roads" with "mic" in front of it. my-crodes.
posted by rebeccablood at 10:17 AM on December 14, 2001

Mike Rhodes
posted by ColdChef at 10:23 AM on December 14, 2001

*heh* i just looked thru the whole of the mike rhodes site, trying to figure out what that link was for--then i got it. Now i'm feeling a bit sheepish.
posted by th3ph17 at 10:29 AM on December 14, 2001

I don't think my croads are any of your business.
posted by anildash at 10:37 AM on December 14, 2001

heh, heh. sorry about that thread Okay, let's try to get this back to the original topic:

I never click banner ads, but I HAVE found myself clicking through the text ads here. I was suprised to see an ad for SXSW here, though.
posted by ColdChef at 12:10 PM on December 14, 2001

You could hardly say Google was first, however. at least has been using text ads for years, though they don't have that do-it-yourself interface. Is that a requirement for a true "micro-ad"?
posted by Mo Nickels at 12:45 PM on December 14, 2001

I think the essence of a micro ad is a quick purchase in small dollar increments, not necessarily the ad format.
posted by owillis at 4:56 PM on December 14, 2001

and also, perhaps...quick purchase in small dollar increments by people/sites/places/deities that wouldn't normally advertise in that way. So it also opens up promotion for the little guy i always hear people talking about.
posted by th3ph17 at 5:15 PM on December 14, 2001

« Older One of my favorites is going down.   |   textads bug on konqueror Newer »

You are not logged in, either login or create an account to post comments