What's the deal with The Deck? July 9, 2011 9:09 AM   Subscribe

What's the deal with The Deck? How is MetaFilter/Matthowie compensated: is it just eyeballs-on-the-published-page or is there an incremental payment for click-thrus? I ask because I often see items that are sort of vaguely interesting, and I'd be a lot more inclined to click-thru if that were to result in additional revenue...
posted by OneMonkeysUncle to MetaFilter-Related at 9:09 AM (51 comments total) 2 users marked this as a favorite

I'm sure that if clicking on this resulted in additional revenue MetaFilter/Matthowie sharing this and encouraging us to click more would be very non-kosher in a way that would endanger any add revenue.
posted by Blasdelb at 9:16 AM on July 9, 2011 [1 favorite]


What Blasdelb said.
Clicking for any other than being interested in the advertiser is bad for business.
posted by bru at 9:23 AM on July 9, 2011


I think that the Matt's business plan isn't really any of our concern. If he needs our help, he'll let us know.
posted by Chocolate Pickle at 9:25 AM on July 9, 2011 [6 favorites]


The Deck's website is pretty thorough in explaining the business model.
posted by Think_Long at 9:25 AM on July 9, 2011 [1 favorite]


From the deck:

We’re not selling The Deck based on page views or hits or click-through, but if we were, the CPM for a buy here would be priced well below industry norms. Most media who say “we don’t sell on the numbers” do so because they don’t have the numbers to support their rates. That’s certainly not the case with The Deck, as a group the network serves up over one hundred million impressions each month. All that being said, it’s not about “cost-per-thousand,” it’s about “cost-per-influence.”
posted by Think_Long at 9:26 AM on July 9, 2011


As I recall from when MeFi switched over to The Deck, they're supposed to be an ad group that's a bit more vetted and classy about how they run ads. This seems to be pretty true so far. That is, ads here are much better than they were a few years ago. I don't remember anything like the Suicide Girls debacle [1, 2, 3] since The Deck came to MeFi.
posted by koeselitz at 9:31 AM on July 9, 2011


Ah, here's the original thread from Sept 2010 wherein Matt announced that we were switching over to The Deck.
posted by koeselitz at 9:35 AM on July 9, 2011


Looking at threads that old I'm always surprised at how many of the accounts are now disabled; apparently you can only last so long before flaming out or getting banned (or just fading away, I guess, but that sounds pretty boring; when I go it'll be suicide by mod). We've all got expiration dates stamped on our backs, like infantry officers in 1914.
posted by villanelles at dawn at 9:57 AM on July 9, 2011 [1 favorite]


There's no click through kickback, I just get paid a flat fee monthly for running the ads. I find them well targeted myself and have clicked through on a few iPhone apps and I noticed I actually use a backup service being advertised. So click stuff if you find it useful, but there's no need to generate fake clicks to try and raise revenue because that's not how it works.
posted by mathowie (staff) at 10:08 AM on July 9, 2011 [6 favorites]


We've all got expiration dates stamped on our backs, like infantry officers in 1914.

And some of us are zombies.
posted by Brandon Blatcher at 10:28 AM on July 9, 2011 [1 favorite]


"or just fading away, I guess, but that sounds pretty boring; when I go it'll be suicide by mod"

Please don't. It's not nice to the mods, who don't get any fulfillment from a bannin' or dealing with whatever leads up to a bannin'. Not that I necessarily think you're serious, I'm just sayin.
posted by TheNewWazoo at 11:11 AM on July 9, 2011


> Looking at threads that old I'm always surprised at how many of the accounts are now disabled; apparently you can only last so long before flaming out or getting banned

Less prolific = longer life?. I lurked for 3-4 years before I finally joined.
posted by stp123 at 12:50 PM on July 9, 2011


I like the ads from The Deck because they're well-designed and just intriguing enough to get me to click through pretty often, even if it's likely that I'd probably never use the thing being advertised; I've still learned about cool stuff that I've mentioned to friends who might find them useful. Metafilter is the only site I visit regularly where AdBlock is disabled entirely.
posted by rtha at 1:04 PM on July 9, 2011 [1 favorite]


Thanks, matt. I apologize if the question was dicey - I didn't mean to appear to be snooping around in your finances or the business plan of the site, I was simple asking if the arrangement was flat fee or click-based. The Deck ads DO appear to be well-targeted for the MeFi demo; I'll just keep following the ones that are interesting.
posted by OneMonkeysUncle at 2:02 PM on July 9, 2011


What's the deal with Inspectah Deck?
posted by box at 2:35 PM on July 9, 2011 [2 favorites]


box: "What's the deal with Inspectah Deck?"

More importantly, what separates a Grandmaster Flash from just a regular Master Flash?
posted by Apropos of Something at 2:38 PM on July 9, 2011 [2 favorites]


Looking at threads that old I'm always surprised at how many of the accounts are now disabled; apparently you can only last so long before flaming out or getting banned


Ha, when I look at threads that old what I get is a chuckle out of comments like these:

It's a beautifully designed site, for browsers that support modern standards. Netscape does not. Try IE 5 or a recent version of Mozilla.

OMG 2002 IE 5 and Netscape and all
posted by sweetkid at 2:40 PM on July 9, 2011 [2 favorites]


More importantly, what separates a Grandmaster Flash from just a regular Master Flash?

The extent of the mastery involved, duh.

Master Flash -> Passed Master Flash -> Grandmaster Flash.

Each is more masterful than the last.
posted by kenko at 2:44 PM on July 9, 2011 [1 favorite]


More importantly, what separates a Grandmaster Flash from just a regular Master Flash?

You can see him on your iPad?
posted by mintcake! at 3:03 PM on July 9, 2011 [4 favorites]


Looking at threads that old I'm always surprised at how many of the accounts are now disabled; apparently you can only last so long before flaming out or getting banned ...
Nah, there are plenty of old-timers still here, although we have lost some greats, that's for sure.
posted by dg at 3:12 PM on July 9, 2011


Looking at threads that old

...the shit? Sept. of last year is "that old"?

*wanders off to the valley of ancient MeFites, never to be heard from again, just faintly whiffed when the wind blows out of the West at dawn*
posted by Ufez Jones at 3:21 PM on July 9, 2011 [6 favorites]


I was actually talking about the thread from 2005, so wander on back, old-timer. Although 2010 is pre-Villanelles so looking at that gives me the same feeling of unreality I get seeing pictures of my parents before I was born.

Aaaaaand now I'm late for my Solipsists Anonymous meeting (although I'm the only member, so it starts when I get there).
posted by villanelles at dawn at 3:41 PM on July 9, 2011


I didn't mean to appear to be snooping around in your finances or the business plan of the site

Nothing wrong with having an interest in the business plan of a site you enjoy.

Chocolate Pickle: I think that the Matt's business plan isn't really any of our concern.

I couldn't disagree more. Of course it's worth thinking about, and asking questions about, the business plan of a site you love and visit regularly.
posted by mediareport at 3:42 PM on July 9, 2011


As I walk through the valley in the shadow of the banned.....
posted by The Whelk at 3:53 PM on July 9, 2011 [1 favorite]


and anyway, if you want to feel sad, go look up your contacts list and count the blacked out named.


;_;
posted by The Whelk at 3:58 PM on July 9, 2011


Village of the Banned
posted by Kronos_to_Earth at 4:05 PM on July 9, 2011


I was actually talking about the thread from 2005, so wander on back, old-timer.

Fair enough, but I do suppose that "Zippity Bop!" is now the MeFi version of people telling you they used to get their jollies by playing Kick the Can.

*shuffle, mumble, grumble*

Just be a good lad and make sure I get a Viking funeral, okay?
posted by Ufez Jones at 4:07 PM on July 9, 2011


With a dog at your feet?
posted by villanelles at dawn at 4:09 PM on July 9, 2011


Nah. By my side. The way I lived.
posted by Ufez Jones at 4:13 PM on July 9, 2011 [3 favorites]


I only have to get a few more users to go away to be the lowest still around. I think jonmc is gonna be a bigger challenge than mathowie...
posted by Mick at 4:23 PM on July 9, 2011


There can only be one.
posted by The Whelk at 4:28 PM on July 9, 2011


Only one me? Nah, I've been cloning myself like a motherfucker.
posted by jonmc at 5:46 PM on July 9, 2011


and anyway, if you want to feel sad, go look up your contacts list and count the blacked out named.


Only two of mine are blacked out. I guess most of my friends are quality mefites!
posted by marxchivist at 5:51 PM on July 9, 2011


well people come back under other names.
posted by sweetkid at 5:57 PM on July 9, 2011


The jonmc clones are like that Ripley-clones scene in Alien 4 ut they're floating in whiskey
posted by The Whelk at 6:32 PM on July 9, 2011


Mmmm, bobbing for jonmc clones.
posted by Brandon Blatcher at 6:52 PM on July 9, 2011


Careful where you bite, you nathty man.
posted by jonmc at 6:55 PM on July 9, 2011


Indeed.

Metareincarnation.
posted by St. Alia of the Bunnies at 7:22 PM on July 9, 2011


More importantly, what separates a Grandmaster Flash from just a regular Master Flash?

4 seats at Derren Brown's new turntable battle illusion?
posted by urban greeting at 7:39 PM on July 9, 2011


if you want to feel sad, go look up your contacts list

Yep, that worked.
posted by synaesthetichaze at 7:48 PM on July 9, 2011


I take the Big Love view, we're all spoused up in the great meet up in eternity.
posted by arcticseal at 7:52 PM on July 9, 2011


Everyone is married in Metatalk
posted by The Whelk at 7:54 PM on July 9, 2011


Back to the original question, I don't know about the rest of you, but I avoid looking at Internet adverts like I would avoid a plague!

I liked mathowie's explanation. I might actually start looking at The Deck now. Not all advertising is annoying and evil, it turns out.
posted by jbenben at 8:52 PM on July 9, 2011


and anyway, if you want to feel sad, go look up your contacts list and count the blacked out named

It worked. :/
posted by tapesonthefloor at 8:58 PM on July 9, 2011 [1 favorite]


when Mozy went teh crap last year, I went to Crash Plan courtesy of recommendations of Mefites and used the Deck link since I figured MeFi should benefit if I'm purchasing based on advice I got here. As Matt says, don't click unless it's of interest to you though.
posted by arcticseal at 1:23 AM on July 10, 2011


Are we talking about adds on the site? Do people still use the internet without adblock on at all times?
posted by J. Wilson at 8:52 AM on July 10, 2011 [1 favorite]


I often see my favorite app of all time (OmniFocus) and my alma mater (Parsons Design & Technology) in the ads and I get really happy. I really like the Deck ads.
posted by Brainy at 9:59 AM on July 10, 2011


I never use adblock, personally. Not a moral issue or anything, I just don't spend any significant amount of time at sites that use obnoxious advertising so it's basically a non-issue.
posted by cortex (staff) at 10:21 AM on July 10, 2011


Does anyone have experience with Diacarta? It looks swell, but is the am/pm differentiation too granular? Does it work for iPad?
posted by anotherpanacea at 12:03 PM on July 10, 2011


Argh so much want to talk about this new project of mine, but it's still premature...
posted by stavrosthewonderchicken at 1:54 PM on July 10, 2011


Everyone is married in Metatalk
Well, that explains all the arguing.
posted by dg at 6:11 PM on July 10, 2011 [3 favorites]


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