The ad uses the image of a beast like SUV to support the idea of male masculinity, power and the idea that you can control nature. Many truck and SUV sales come from this idea of power and masculinity. They create the image that with your new vehicle you can outrun, out power, and go to exotic places that no one else could possibly go. People tend to like vehicles that give them the power that their normal lives lack. These vehicles often create egos, which in return make the driver feel better than someone else. The ad does a great job of showing this male power obsessed recklessness. A spoof ad on the Internet said it best when interpreting the ad, A Big Red Angry Penis in A Land of Pussies and at the bottom said, "Start Running Over Hippies at Your Dodge Dealer " In my opinion it was a very good analogy.