I like inventive titles that are either a summation of the post's subject matter, or a subtle joke. When I see them in an RSS reader, it takes 2 seconds to click on a non-obvious title to figure out what the person was talking about.
.... I'm sure editors in the newspaper industry have been debating about headlines for the past 100 years or more -- should they be blatantly obvious, or is there some room for creativity?
I click on links and read sites and don't feel strongly about wasting a few seconds time trying to figure something out, and enjoy imaginative turns of phrase and plays-on-words, while others are much more efficient and cry foul if they waste 30 seconds on something later to be found uninteresting... my RSS reader would be completely boring if all the titles were merely copies of the URL description.
posted by mathowie at 11:40 AM PST on November 21